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Advertising a unique product or a new category can be one of the toughest challenges for any marketer. Take Onewheel, for example. They’ve created a groundbreaking single-wheel electric skateboard that everyone loves once they see it, but it’s not something people know to look for. That’s where the challenge lies – how do you reach those potential customers?

A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.

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Set ad targeting to buy only high-value impressions shown to the right audience. Save money on second-price auctions and pay just $0.1 more than the second bid. Adjust, stop, or boost campaigns based on real-time performance reports. To sum up, companies that leverage RTB programmatic don't have to buy inventory in bulk. Rather than wasting money on untargeted or irrelevant traffic, they consider every impression before paying for it. What Technology to Use to Buy Traffic via RTB?

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Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.

Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP.

Say you run an automotive business that sells parts for sports cars, and you want to use real-time bidding to get your company’s name in front of people looking to buy new parts for their car.  You set your targeting options and your budget.

If you have ad inventory to sell, then signing up on a Supply-Side Platform is essential to take advantage of the real-time bidding process. You don’t have to speak with any advertisers, negotiate prices, or do any of the manual work that’s typically associated with account management.

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Monitore constantemente o desempenho por suas campanhas e faça ajustes dependendo de necessário. Uma ótima dica é criar testes A/B para identificar o qual resulta melhor e otimizar usando base nos dados.

Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that information. 

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It’s important to note that advertisers don’t pay for each individual impression. Instead, publishers charge based on eCPM, or the cost per thousand impressions.